Wawanesa Insurance: Social Media Copywriting

Overview

During my time as a Communications Intern at Wawanesa Insurance, I supported the development of educational social media content designed to increase awareness around seasonal risks and drive traffic to blog resources.

Objective

The objective was to increase awareness of social property risks, position Wawanesa as a trusted and proactive insurance provider, and drive traffic to the blog content on social media..

Approach

I aimed to have the posts be simple and have a clear call to action, and maintain a voice that was professional yet informative to help readers understand complex risk and safety information.

First steps

Conducted the research to ensure accuracy
Looked into best industry practices
Translated complex information into readable, digestible, and accessible social copy.

Impact

I helped contribute to Wawanesa’s seasonal risk awareness content strategy by supporting consistent informational messaging across social channels.